Sport Management & Leadership, MSML

Program Overview & Highlights

Consistently ranked as one of the best programs of its kind in the world, our Master of Sport Management and Leadership (MSML) program prepares students to be effective managers and leaders in sport; to critique sports’ social, historical, and cultural influences; and to develop innovative solutions to critical problems in today’s multi-faceted sport industry.

SportsBusiness, a global consulting and analysis firm which puts out a leading trade publication in the field, in 2023 again ranked the MSML program the best in Canada. The ranking takes stock of how our graduates are faring in the job market, and how they rate their experience at UWindsor. Our grads gave us a grade of more than 97 per cent in the areas of industry networks and professional mentorship, with 86 per cent of them finding work in their field within 12 months of graduation.

16-24 month Program
World-Class Industry Connected Faculty
Ranked the Best MSML Program in Canada by SportsBusiness

Learn More About Our Program

Top Canadian Ranking
The MSML program is ranked as the best graduate program in sports business in Canada by SportBusiness. 1
86% Employment Rate
86% of MSML graduates secure employment in their field within 12 months of graduation.
97% Graduate Satisfaction
Over 97% of graduates express satisfaction with the program's industry networks and professional mentorship.

What Lancers Are Saying

Teal Grove - Integrity Parter - Cricket Australia.

“I chose the MHK program at the University of Windsor to help me reach my goal of a career in sport management. My courses provided me with a diverse background in all aspects of the sport management field. The knowledge I learned in my classes combined with the work I completed for my internship, ensured that I was well-prepared for both the application process and the start of my sport management career with Hockey Canada. Having the opportunity to get involved in so many different projects during my time in the Human Kinetics Department was the best preparation for my current role. I was fortunate to have the opportunity to work with the Lancers Athletics Department as the Marketing and Promotions Assistant where I gained invaluable work experience, made great friends, and confirmed my passion for sport management.

Teal Grove

Integrity Parter - Cricket Australia.
Courtney Ross - Account Manager, Premium Suite Service, Scotiabank Arena – Maple Leaf Sport & Entertainment (MLSE)

"I chose the University of Windsor's Sport Management program because of the close-knit family feel within the Faculty and the professional connections the program and professors have within the sport industry. Through well-built alumni relationships and knowledgeable professors with strong industry expertise, I was able to build and create valuable professional connections with industry partners while learning about the world of sport management through various topics. This experience in the program ultimately prepared me for and assisted me in securing a position and starting my career in the professional sport industry today."

Courtney Ross

Account Manager, Premium Suite Service, Scotiabank Arena – Maple Leaf Sport & Entertainment (MLSE)

Admission Requirements

Previous 4-Year Undergraduate Degree

Applicants must have:

  • A 4-year Bachelor’s degree in Sport Management and Leadership, or related field
  • A minimum cumulative GPA of 70% or better in the final two years of study (full-time equivalent)
  • A faculty supervisor
  • Two academic letters of reference (e.g., course instructor)
  • The MSML Supplementary Admissions Form

Language Requirements

For applicants whose native language is not English, one of the following the minimum scores required are:

  • TOEFL: IBT – 100
  • IELTS: 7.0
  • Pearson: 68
  • CAEL: 70
  • Duolingo English Test (DET): 130
  • Cambridge English: Advanced (CEA) or Cambridge English: Proficiency (CEP): 185

Course Sequencing

Career Tracks

  • Sports Marketing Manager
  • Sponsorship Coordinator
  • Digital Content Manager
  • Social Media Coordinator
  • Athletic Director
  • Sports Event Coordinator
  • Venue Manager
  • Recreation Program Coordinator
  • Community Sports Director
  • Fan Engagement Specialist
  • Sports Data Analyst
  • Player Performance Analyst
  • Sports Statistician
  • Tournament Director
  • Brand Partnerships Manager
  • Policy Analyst - Sport and Recreation
  • Founder/CEO of a Sports Startup
  • Youth Sports Development Officer

Contact A Recruiter

Do you have questions about this or one of our many other programs? Send us a message and we’ll answer any questions you have!

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