Terry Eddy

Dr. Eddy joined the Department of Kinesiology in 2017 in the area of Sport Management. He previously held Assistant Professor positions in Sport Management at the University of Arkansas in Fayetteville, Arkansas, USA, and St. John’s University in Queens, New York, USA. Dr. Eddy’s research centres around sport marketing; particularly sponsorship and consumer behavior. His research has been published in a number of academic journals, including Sport Management Review, Sport Marketing Quarterly, International Journal of Sports Marketing and Sponsorship, International Journal of Sport Management, International Journal of Sport Management and Marketing, International Journal of Sport Communication, International Journal of Sport Finance, Journal of Applied Sport Management, Journal of Sport Behavior, and Journal of Issues in Intercollegiate Athletics. Dr. Eddy regularly presents his research at national and international conferences, and currently serves on the editorial review board for Sport Marketing Quarterly, the Journal of Global Sport Management, and Case Studies in Sport Management.