Michelle Stewart

Michele Stewart has been a lecturer at the Odette School of Business for the last 5 years, where she teaches a variety of Marketing courses – Principles of Marketing, Marketing Research, International Marketing and Advertising.

Michele brings a wealth of industry experience to Odette. She spent the first part of her career in Marketing Research and Brand Management positions with Fortune 500 Companies Nabisco (Christie Brown Division) and Allied Domecq PLC (parent company of Hiram Walker & Sons Ltd.). Michele later ran Sentiens Research, a boutique marketing research firm and was a partner in Hargreaves Stewart, a Windsor-based advertising agency. Bringing marketing concepts to life by using real-world examples – particularly those from her own experience – is a core pillar of Michele’s teaching philosophy.

Michele holds a Masters of Integrated Marketing Communications degree from Marist University in New York. Michele has served on the Board of Directors of the American Marketing Association (Detroit Chapter) and has held designations as a Certified Marketing Research Professional in both Canada and the United States. Currently, Michele is a managing partner with Jump Marketing, a local marketing firm that offers consulting services to small businesses.