Peter Voyer

Dr Peter Voyer is an associate professor of marketing at the Odette School of Business.

Prior to entering academia, Dr Voyer was a senior artillery officer in the Canadian Army where he held numerous high-level leadership appointments. He has lived and worked in every region of Canada and traveled throughout the world as he engaged in his military assignments, which included a variety of domestic and international operations. He served in Afghanistan as a member of the Canadian Joint Task Force, where he worked with armies from a coalition of nations.

Dr Voyer’s academic background is diverse. He earned two undergraduate degrees: BSc in mathematics and physics, and BA in psychology. During his tenure in the army, Dr Voyer was selected for sponsored MBA and PhD studies and subsequently graduated from the Ivey Business School, Western University. He then transitioned from operational duties to academic work during the latter part of his military career. He has served on faculties at the Royal Military College of Canada (RMCC), and King’s University College.

Currently, Dr Voyer teaches marketing, consumer behaviour, and service marketing at the graduate and undergraduate levels. In addition to writing academic teaching cases, he is a highly active researcher within the domains of: service marketing, word of mouth processes, and scale development. His work has been published in a variety of top-tier scholarly and practitioner journals including: the Journal of Service Research, Journal of Business Ethics, Advances in Consumer Research, and the Ivey Business Journal.

As a former career military officer, and now university professor, Dr Voyer has devoted his entire working life to the service of others.