Preetinder Kaur

Dr. Preetinder Kaur is an accomplished educator and researcher with a diverse background in academia and industry. In the Master of Management program, she teaches Marketing. She also teaches marketing courses outside the program at the University of Windsor.

Dr. Kaur earned her Ph.D. in Business and Technology with a specialization in Marketing from Iowa State University in 2022. Her research interests revolve around B2B strategy, the intersection of marketing and finance, and entrepreneurship in the retail sector. She is highly proficient in handling large-scale data and is skilled in designing experiments, econometric modeling, and empirical analysis.

Notably, Dr. Kaur has authored research papers and presented her work at various prestigious conferences. Her publication titled “The Chief Marketing Officer: An Antidote to Myopic Earnings Management Practices,” was published in Marketing Letters in 2021. She has received several awards and fellowships, including the Graduate College Research Excellence Award at Iowa State University and fellowships at the AMA-Sheth Foundation Doctoral Consortium and Marketing Strategy Consortium.

In addition to her research accomplishments, she has taught a range of courses, including Sales and Distribution Strategy, Social Media Marketing, Principles of Marketing, Marketing Research, and Customer Relationship Management. She also has industry experience, including roles in educational services and B2C sales. She has lived and worked in India, New Zealand, UAE and USA, before moving to Canada.