Pushpinder Gill

I am an Assistant Professor in Marketing at the University of Windsor. My research primarily focuses on marketing strategy, employing a comprehensive approach that integrates theory, data, behavioural experiments, machine learning applications, and econometric methods. My work has been published in premier marketing journals, including the Journal of the Academy of Marketing Science and European Journal of Marketing. Before completing my PhD from Iowa State University, I gained valuable industry experience, working in the services franchising sector for 7 years across Dubai, India, and New Zealand.